WHAT ARE WE? An art centre? A business dedicated venue? Why not both? Andy Warhol used to say that good business is the best art. We firmly believe in that, and our mission is to prove it.
WHAT IF CULTURE WAS A BUSINESS ASSET? Popular culture, corporate culture, inner beauty, world heritage culture is everywhere . lt is the industry that produces the most wealth. lt is the past and the present, science and art , knowledge and imagination. Sorne 15 years ago, the Grimaldi Forum was born with this vision: culture needs to be passed on.
LIKE YIN AND YANG , negative and positive, compression and expansion, the worlds of art and business complement each other, interacting and producing energy with a forward thrust, an engine of change. The driving force comes from the most innovative businesses, which are simultaneously visionary and pragmatic, and we have learned to master its mechanisms.
THE GRIMALDI FORUM IS NOT A VENUE; IT IS A STATE OF MIND. A new dimension born of our unique experience at the confines of art and business; a space for imagination that pushes back the boundaries of creativity. We call it The Event Factory.
IN REAL LIFE. The dematerialisation of dialogue renders coming together ln Real Life more necessary than ever. The Grimaldi Forum is the incarnation of such human exchanges: a lime for action and reflection, a space that is alive and inhabited. An interval named The Event Factory.
THE EVENT FACTORY IS A MASS OF TALENT AND EXPERIENCE , of creativity and mastery, capable of turning each project into a unique event. More than simply deploying know-how, The Event Factory epitomises the Grimaldi Forum's true added value, borne by its teams and their expertise, and consolidated over time, further enriched every day
DESIGN, PRODUCE, DISSEMINATE: the "Made in The Event Factory" manufacturing process. lt transforms the raw material of ideas into success. The Event Factory is an idea refinery.
THE EVENT FACTORY IS A METHOD, a new, out of-the-box style of project management and organisation: transversal, smooth, intelligent, fast. A system that fosters, enriches and exports ideas far beyond its walls.
HOW DO VOU MEASURE THE SUCCESS of an international congress or a prestigious art exhibition? ROI goes by the name of impact - when a conference makes a lasting impression or a work of art arouses emotion in the general public. From mediation to mediatisation, The Event Factory nourishes Monaco's capacity to amaze, seduce, showcase, amplify and dazzle.
A LABEL OF HIGH STANDARDS AND QUALITY. The Event Factory symbolises a responsible approach, unwavering commitment to the success of each event, and respect for human and environmental values. An energy powerline fuelled by the synergy of major business players and the determination of an entire country.